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Has the practice of ontology come across your desk yet? It's come across mine a few times, and lately, with increasing frequency. So as I do with so many other things when I want to really dig in, I thought I'd write about it. Ontology might be the most important practice that content designers and strategists aren't talking about enough (yet) — and in the age of AI, that's becoming a real problem. Let’s get into it. What is ontology? Ontology is the practice of defining what

SPOILER ALERT: They never left. Everyone's asking what AI means for content practitioners. While no one's arguing whether or not AI can write anymore, what we're all still arguing — with evidence now in-hand — is that AI cannot write well or consistently without strong guardrails. After all, AI is only as good as what it's being trained on. That's where fundamentals come in. The more AI generates copy, the more important it is to precisely and technically understand what good

Everywhere you look, it's digital. Automated checkouts. Digital calendars. AI-generated content. Smart wearables. Everything is connected, tracked, optimized, and increasingly automated. It can feel inescapable — and honestly, for good reason. The speed and scale of the digital age is changing how we work, think, and create. Ignoring that would be silly. But maybe because everything is moving so quickly, it's worth paying attention to what our brains actually need to keep up.

It’s 2026. And accessibility is still showing up at the end of most projects. A final pass.A box to tick.A thing to do if there’s time, if there’s budget, or if someone’s asking for it. And to be fair — that’s how many organizations still frame it. But the more time I spend working with content, the clearer it becomes: accessibility isn’t a compliance exercise. It’s a way of making content work better, for more people, in more contexts, more often. Why? Because accessibility

Did anyone notice how, in 2025, “AI-generated” quietly became shorthand for “low quality”? I’ve been thinking a lot about that lately… and why. It’s not like the technology suddenly got worse — I think with everyone using it, for everything, our expectations got higher and our outputs couldn’t keep up. We started treating AI like a vending machine instead of a creative collaborator that needs direction, and when left to its own devices, we’ve now seen just what it can (and ca